Tiki Time Bay Tours is known for their unique and entertaining approach, each tour is hosted by professional improvisors, ensuring no two trips are the same.
Ranked among the top 10 things to do in San Diego, Tiki Time guarantees more fun and laughter than your typical bay tour. They offer both individual ticketed tours, which showcase sights like the USS Midway and the Coronado Bridge, as well as private charters for any event – making it perfect for everything from birthdays to corporate gatherings.
Portside Social Club teamed up with Tiki Time Bay Tours to elevate their online booking numbers through a comprehensive paid marketing campaign, focusing on both Paid Social and Google Advertising. Our aim was to significantly boost website conversions.
Tiki Time Bay Tours initially struggled with ineffective tracking in their ad accounts, preventing accurate conversion learning and optimization in Google Ads. This challenge was compounded by the outdated Google Analytics Universal Analytics. Transitioning to Google Analytics 4 and ensuring its integration with Google Ads became a critical focus, a process in which Portside Social Club provided essential guidance.
The competitive nature of the boating tour market, especially in a tourist hotspot like San Diego, along with its seasonal fluctuations, posed additional hurdles in maintaining consistent ad performance.
Portside Social Club implemented a targeted approach to increase online bookings, leveraging detailed audience segmentation and refined remarketing techniques via targeted Facebook and Instagram Ads. By producing quality ads and focusing on precision in audience targeting, we aimed to attract higher quality traffic to the website, enhancing the impact of our remarketing efforts.
We introduced several new campaign strategies, including Search campaigns structured around closely related keywords, a Performance Max campaign for remarketing, and another Performance Max campaign targeting specific in-market and search themes. These campaigns were strategically designed to engage users with high purchase intent and to utilize the traffic from our Meta campaigns for effective remarketing, ultimately driving higher conversion rates and advancing Tiki Time Bay Tours’ business goals.
The strategic paid marketing initiatives implemented by Portside Social Club for Tiki Time Bay Tours have yielded remarkable results. The campaigns led to an impressive 189% increase in Return on Investment (ROI), showcasing a significant enhancement in overall advertising spend efficiency.
Additionally, there was a 118% increase in purchase conversion rates, indicating a substantial rise in the number of bookings directly attributed to the new advertising strategies. Moreover, the value derived from each conversion saw a 178% increase, reflecting not only more bookings but also higher-value transactions.
These statistics collectively demonstrate the effectiveness of the targeted marketing approach and the robust campaign management provided by Portside Social Club, ultimately driving significant business growth for Tiki Time Bay Tours.
We reinvest a portion of our profits into vital organizations tirelessly working to nurture and protect the vitality of our coastal ecosystems, ensuring their prosperity for generations to come.
