Mikelson Yachts is renowned for its luxurious, high-quality sportfishers, each crafted with unparalleled craftsmanship and the latest technology.
Known for their robust performance in numerous fishing tournaments, these yachts are designed to bring together family and friends for unforgettable adventures. With exceptional fuel capacity exceeding that of traditional East Coast builders, Mikelson Yachts invite you to explore distant waters from Catalina to Mexico.
Mikelson Yachts is a luxury yacht builder based in San Diego, offering custom sportfishing and cruising yachts starting at $1.5 million. They also manage a high-value pre-owned brokerage inventory with vessels averaging $500k.
Despite decades of craftsmanship and a loyal clientele, Mikelson had never run digital ads. Their website didn’t speak to high-net-worth boat buyers, email marketing was infrequent, and no sales funnel existed to capture or nurture online leads. They needed a full-scale digital strategy to match the caliber of their product.
We took a full-stack approach:
Rebuilt the entire website to reflect the brand story and speak directly to their customer base.
Wrote new content focused on owner lifestyle, build quality, and brokerage value.
Built a custom backend system to manage and update their brokerage listings.
Launched Google Ads, Meta Ads, and YouTube campaigns targeting both luxury buyers and sportfishing enthusiasts.
Introduced SEO best practices across all pages.
Created a lead-gen email funnel to re-engage interested buyers.
Website Rebuild: New mobile-friendly design, optimized for performance and SEO.
Brokerage Engine: Easy backend to manage listings. We handle all add/update/removal requests.
Ad Campaigns:
Google Ads: High-intent keywords for buyers researching sportfishers and trawlers.
Meta Ads: Video and carousel creatives showcasing new builds and brokered boats.
YouTube Ads: Targeted walkthroughs for qualified buyer traffic.
Email Automation: Created segmented email campaigns to follow up on leads and updates.
Since launching the campaigns:
Over 68,000 ad clicks across all platforms.
CTR on Meta Ads exceeded 4.3% on top creatives.
Google Ads CTR averaged 6.61% with cost-per-click as low as $0.28.
Over 2,000 qualified lead clicks with most campaigns averaging under $0.42 per result.
Website bounce rate dropped and time-on-site increased with the new storytelling approach.
The comprehensive digital marketing strategies deployed by Portside Social Club for Mikelson Yachts have produced significant and measurable results. Through targeted enhancements to their website, social media, Google Ads, and email communications, we aimed to revolutionize Mikelson Yachts’ digital presence and marketing efficiency.
The campaigns led to:
2.6 Million Social Media Impressions: Our social media campaigns significantly increased brand visibility and engagement, reaching millions of potential customers.
200% Increase in Email Communication: By revitalizing the email marketing strategy, we more than doubled the frequency and effectiveness of communications, keeping potential buyers engaged and informed.
84.19% Website Engagement Rate from Ads: The targeted ad campaigns drove a high engagement rate, indicating that the content resonated well with the audience and effectively attracted their interest.
These achievements not only demonstrate the effectiveness of the targeted marketing approach but also underscore the value of strategic campaign management provided by Portside Social Club, ultimately driving significant business growth for Mikelson Yachts.
We reinvest a portion of our profits into vital organizations tirelessly working to nurture and protect the vitality of our coastal ecosystems, ensuring their prosperity for generations to come.
