Mesa Rim Climbing & Fitness is a premier indoor climbing gym chain with multiple locations in San Diego, Reno, and Austin, offering bouldering, top-rope climbing, yoga, and fitness classes for all skill levels. Known for their state-of-the-art facilities, expert coaching, and community-focused events, Mesa Rim transforms workouts into adventures, attracting families, beginners, and elite climbers alike. As a growing brand in the competitive fitness landscape, they needed a digital strategy to scale lead generation and drive website start trials through targeted advertising.
Portside partnered with Mesa Rim to establish a robust paid advertising presence across Meta and Google platforms, focusing on high-intent local searches and broad audience awareness. With no prior integrated ad tracking, our goals were:
Mesa Rim operated in a niche fitness market with high local competition and seasonal demand fluctuations. Key hurdles included:
We implemented a coordinated paid media strategy across Meta and Google Ads, emphasizing audience testing, creative iteration, and performance optimization. Here’s how we executed:
From October 2022 to November 2025 (Meta) and June 2023 to November 2025 (Google), our campaigns delivered measurable growth in reach, engagement, and leads.
Portside established Mesa Rim’s digital advertising foundation, generating over 230,000 Google clicks and 10,866 Meta trials while reaching 3.1 million users. This strategy not only boosted visibility in competitive markets but also delivered efficient lead generation at sub-industry costs, setting the stage for sustained growth in memberships and community engagement.