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Pack Your Courts,
Retain Players,
Grow Predictably.

  • Stop leaking 80% of your Pickleball leads.
  • Turn trials into 12-month members!
Get a Free Lead & Sales Cycle Audit

No guesswork. No wasted ad spend. Just more players who stay.

The Problem.

The 5 Leaks Killing Your Recreational Facility

  • Marginal trial sign-ups
  • Trial promos go unredeemed
  • Low sign-up rates after trial 
  • High member churn 
  • Leads vanish in the funnel 


Sound familiar?

If marketing feels like trial and error, you’re not alone. Most facility owners didn’t sign up to become digital marketers. Even solid in-house marketing leaders often must wear too many hats  – and that’s exactly where we come in.

The Solution.

Our Simple 3 Step Process

Step 1

Killer Ads + Targeted Traffic

  • Create scroll-stopping ads
    • Run Google for intent-based searches
    • Use Social Media to inspire locals with what they could be doing
  • Target high-converting demographics

Step 2

Website Optimization for Leads

  • Clear, mobile-first pages designed for action
  • 1-click trial booking and lead capture
  • Messaging that backs up your ads
  • Trust signals and reviews

Step 3

Customer Lifecycle Automation

  • Leads enter a nurture sequence: Time-limited perks for instant results
  • Multiple touchpoints (SMS, email, retargeting) to keep leads warm
  • Post-trial: Targeted messaging for player interests & events
  • Tools that support member retention, not just acquisition

The Result:

A seamless system: Google ads for search intent (e.g., “pickleball near me”), Meta ads to showcase the thrill (e.g., friends on the court, a great shot), optimized websites for instant conversions, and automated lifecycles to lock in loyalty.

Request a Free Marketing Audit

Case Study.

How One Business Tripled Their Lead Flow

Background: A five-location facility we work with struggled with tracking, conversion, and ad visibility.

Portside Delivered:

  • Meta campaigns reached 3.1M+ locals; cost per trial start: $4.39
  • Google Ads delivered 230K+ clicks and 14.2% CTR
  • Website and automation overhaul to reduce drop-off


The Outcome:

  • 61,443 new leads
  • Up to 60% drop in marketing costs
  • 36% growth across San Diego, Reno, and Austin locations
Get This For Your Facility Now

Why Portside Delivers Packed Walls.

  • 61,443 member leads → 3 locations, 1 system

  • $4.39/trial → not ad clicks, actual show-ups

  • Churn cut 40% → 12% → with events + progress tracking

We'll Diagnose:

  • Your ad targeting gaps
  • Website conversion leaks & messaging tweaks
  • Lifecycle holes – perks, touchpoints & churn fixes

Get Your Free Facility Audit Now.

Contact Details

Our Locations

San Diego, CA
Fort Lauderdale, FL

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