We help independent and boutique hotels grow direct bookings, lower cost per acquisition, and build loyal guest relationships without over-relying on OTAs.
You don’t need to abandon OTAs – but you can take control of your margins. At Portside, we help hotels strategically rebalance their booking mix: using OTAs to fill rooms when needed, while driving high-margin direct bookings that grow your database and lifetime value.
Our performance-first marketing approach focuses on the KPIs that matter:
The best opportunity to win direct is when someone’s searching your hotel name. We protect your brand from OTA hijacking, optimize Google Hotel Ads and paid search, and build “book direct” landing pages that convert.
We cover:
Once someone stays, don’t pay to win them again. We build retention systems that grow your email and SMS lists, then use automation to drive repeat bookings. Think bounceback offers, referral programs, and “book again” perks – all without heavy lifting from your staff.
OTAs don’t retarget. We do. Our Meta campaigns keep your property top of mind for users who didn’t book – and build new demand through seasonal promotions, weekend getaways, or events. It’s a high-impact assist that nudges browsers to book direct.
We offer a clear path for hotels ready to shift share:
We strengthen your local presence through SEO and Google Business optimization. From “hotel near [landmark]” pages to event-specific campaigns, we help you show up early in the decision process – before OTAs do.